This is costing you more money than you think

I was talking yesterday with a client of mine from Thessaloniki. He is an accountant and has been running his business for 35 years.

We were discussing how important an online presence is for local businesses, and he told me about all the effort his intern has been putting into his website over the past 6 months.

This is a very common misconception, by the way, and you should pay close attention to it the next time you encounter it. There is a huge gap between effort and results. Lazy people tend to measure work in hours. Successful people measure work by the number of tasks completed.

I asked him, "How many new clients have you landed from your website so far?"

He looked at me with a very confident look on his face and said, "Oh no, we haven't landed any new clients yet. But you should see the website, it looks amazing!"

I was very confused at this point. I asked, "How is it possible to not land a single client from your website? Aren't you concerned about that?"

He said, "I don't know. I can't really do anything about that, can I?"

I replied, "Of course you can. Let's have a look."

I took my phone out of my pocket.

"Let's do a simple test. I'll search for 'Accountants in Thessaloniki' on Google, and let's see how high up you rank."

I started scrolling through the results while counting to see what his ranking was. His business showed up at rank 47.

That doesn't sound very good, does it? I've never heard anyone say, "I was looking for a good lawyer/plumber/electrician/accountant, so I opened Google and clicked on the business that was ranked at the very bottom of the results because that's probably the best one."

If your business isn't in the top 5, maybe 10, mayyyyybe 20 results in a Google search, you're practically invisible. And it certainly doesn't take 6 months to achieve that. Not even weeks or days.

It takes about 30 minutes to an hour. And it certainly won't cost you 6 months' worth of salaries.

Imagine if he had done this six months ago. Imagine if he made sure his business ranked in the top 10 Google results.

Let's consider a very average-to-poor scenario where he lands one new client every month from organic Google search results.

Six months later, he would have six new clients, who would have paid him a total of 21 monthly invoices.

All you have to do to achieve this is set up your Google Business Profile and complete it fully. Write all the details of your business, and that's it. Google now knows you're an active local business, and they will start ranking you higher and higher every day.

Keep up the effort by keeping your profile up to date, and you'll easily end up in the top 10 Google results in no time. That will give you a much higher chance of landing a client compared to being at the 84th rank.

And if all this sounds confusing, you have nothing to worry about. I can take care of this for you. With a one-time payment of €150, I'll make sure to set up everything for you, keep track of results, and provide weekly reports so we can monitor our progress. In no time, I guarantee you'll reach the top 10 Google ranking results.

Don't wait any longer. Book a free consultation, or fill out our contact form, and we'll reach out to you in less than 48 hours. This is costing you much more money than you think.